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Friday 7th October, 2022

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Master Franchise Insight


Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight Mastering the Far East

How hard is it to franchise in a diverse and different region like the Far East? Bill Edwards. CEO of Edwards Global services, Inc, talks to two franchisors who have done just that

Insight 10 ways to cut litigation risks in the U.S.

DLA Piper Counsel Karen Marchiano shows you how to cut the risks of expensive litigation

Insight Five Minutes With… Lesley Hawks

Sky Zone is “all about the good F words!” says Lesley Hawks. “It’s fitness, freedom and family. Nothing is more fun and requires less technical skill than jumping on a trampoline. Take that indoors with a group energy, and it just radiates fun.” As well as being a recreational activity, Sky Zone offers a path to full body fitness, she says. “It’s simple, healthy entertainment,” Lesley says. “Trampolines imbue a sense of freedom, too.” Sky Zone trades under the name Freedome in the U.K.

Insight 10 essential attributes for a master franchisee

Whether you are expanding at home or abroad, one thing remains the same: you still need the perfect master franchisee. Brian Duckett offers 10 qualities to look for

Insight 3 steps to successful international franchising

Brian Duckett looks at the role of consultants and brokers in international franchising

Insight How to build a successful marketing strategy

After huge success in America and Canada, Massage Heights is looking to expand into the UK and Ireland. We caught up with Vice President, Marketing Alice O’Donnell to learn more about the brand’s marketing strategy to bridge the Atlantic

Insight Why invest in Latin America?

With its exponential growth and wealth of worldly consumers, Latin America is worth investing in encourages Fernando Lopez de Castilla

Insight 6 myths about franchising busted

Don’t let misconceptions prevent you from following your dream, say Rob Israel