The Indian franchising scene is one of the most fervent in the world, but it’s sometimes overlooked by western entrepreneurs in favour of markets a little closer to home. That would be a mistake, however, as you’d miss out on the opportunity presented by brands like Jumboking: one of India’s largest homegrown brands providing vegetarian burgers.
Jumboking’s founder, Dheeraj Gupta, has been a strong proponent of the franchising model since he fully embraced it back in 2011. The Jumboking story goes back further than then, however, with the first unit opening at a Mumbai train station over 20 years ago.
It hasn’t been plain sailing, though. Over the 20 years of growth for the brand, Dheeraj has taken operations from franchisee-only, to corporate-owned, and then back to franchisees. To find out what invaluable lessons he’s learned about franchising along the way, make sure not to miss this episode with one of India’s leading industry professionals.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise Podcast is brought to you by Kare Plus Franchising, a market leader in healthcare and homecare staffing solutions across the U.K., Europe and Middle East. With master franchisor and multi-unit territory opportunities available, Kare Plus has been built to be sustainable, adaptable, durable and profitable within an ever-evolving industry. For more information visit www.kareplus.com
