The company came together on 14 July 2021 when it acquired its first brand, Snapology. Since that acquisition, the franchisor has added 50 jobs, 20,000 square feet of support center space and a 135-person in-house call center to its Dallas-area campus. This is all a part of Unleashed Brands’ ambition to help franchisees achieve success and deliver value to their consumers.
Some of the key milestones for the brand include:
- Creation of 57 corporate-level jobs at the franchisor level
- Opening of 75 new franchise locations
- Signing of nearly 90 new leases across brands Urban Air, Snapology, The Little Gym and Premier Martial Arts
- Signing of 300 new franchisees who will open youth enrichment franchises across the U.S
- 29 existing franchisees signing up for ownership of a different brand under the Unleashed platform.
“When reflecting on this past year, I am extremely proud of the incredible achievements of the Unleashed Brands team. Hitting so many exciting milestones for our platform, our brands and our franchisees in such a short period of time is extraordinary. The Unleashed Brands leadership team is second-to-none, and I am proud every day of their commitment and passion towards the mission of helping franchise business owners thrive which leads to impacting millions of kids,” said Michael O. Browning Jr., founder and CEO of Unleashed Brands.
“This is just the beginning for Unleashed Brands and our platform companies. We will continue to acquire the world’s best brands that help kids learn, play and grow while also scaling the platform with additional technology, systems and people to support our franchisees. We have only scratched the surface and the best is yet to come!”
As well as growing the individual brands, the franchisor has taken the opportunity to co-brand in some of their locations. Many Snapology centers can now be found in Urban Air Adventure Park locations. Some franchisees sign on for multiple brands in an attempt to run numerous child-centric businesses in their local area.
Between all of its brands, Unleashed has 770 units worldwide, with 230 expected to open across 2022 and a further 650 in development.