Haller has been an instrumental member of the organization for over a decade.
The International Franchise Association, the leading U.S. franchise association with more than 300 industries represented among its members, has announced that Matthew Haller has been appointed as president and CEO.
As CEO, Haller will work with the IFA Board, the Foundation and lead the IFA staff to move forward together to tackle one of the most important times in the franchising industry’s history.
In addition, Haller will enhance IFA member value by focusing and committing to providing the franchising industry with the tools necessary to come out of the COVID-19 pandemic stronger and more focused than ever before.
“Over the past several months, I have had the privilege of working with Matt on a weekly basis, along with the senior leadership team developing strategic priorities,” said Catherine Monson, president and CEO of Propelled Brands and IFA chair.
“I have been impressed with his command of the association business, how he has driven a thought process to engage key stakeholders inside and outside the membership and kept command focused on hitting milestones, all while continuing to achieve results in the advocacy arena.”
During his 10 years with the IFA, Haller has held a number of roles including communications director, vice president of public affairs, chief of staff to the CEO and senior vice president, public affairs. In 2017, he was promoted to senior vice president, government relations and public affairs – the leadership role he has held until today.
“I am extremely proud of the work we have achieved to elevate the franchise business model and create an inclusive, welcoming environment for our members,” said Matt Haller. “As we enter a new chapter for the IFA, I vow to continue building upon our strides and break down barriers for opportunity, enhancing our member engagement and value with a 360-degree approach, leveraging the IFA Foundation’s programs to tell the story of franchising in meaningful and impactful ways, and maintaining our powerful advocacy presence in Washington, state capitols, and city halls.”