Jong-won Paik, the celebrity and entrepreneur behind The Born Korea Inc. has announced Paik’s Noodle’s intentions to begin franchising on Australian shores. It has already secured its first location at 470 Little Lonsdale Street, Melbourne. Paik expects to open nine locations across the country.
This Melbourne location marks the brand’s first in Australia, and plans are already being drawn for the next two. Another two stores are expected to open in Melbourne by 2022, and interstate expansion into Brisbane and Sydney is on the cards for 2023.
The brand is well known for combining its fermented Korean flavors with Chinese-style meals. The locations will be licensed to stay open till 4AM too, meaning people will be able to eat and drink at Paik’s Noodle into the late-night, giving everyone from office workers and party-goers somewhere to eat late at night.
The brand will feature an open plan kitchen that allows customers to see the chefs cook their meals up, as well as the signature nine noodle dishes, Korean soju, beer and soft drinks.
“We’re so pleased to launch Paik’s Noodle here in Melbourne and welcome a new world of Korean flavors to this culturally diverse food city. Melburnians are so receptive to authentic cuisine, which makes this new chapter in the Paik’s journey very exciting for our team,” says managing director Iris Cheng.