The strategic deal will further cement Scorpion’s position in the franchise marketing space.
Scorpion has announced the complete acquisition of franchise marketing agency, Wheat Creative, which has extensive experience in development solutions and franchise growth.
Wheat Creative CEO and co-founder, Justin Baloun, will take on a leadership position at Scorpion’s franchise division and will offer a suite of solutions to multi-location brands and franchises to facilitate their growth and expansion.
“Scorpion’s acquisition of Wheat Creative advances our franchise development focus, an area we are excited to strengthen, as it will bring our franchise customers corporate and local marketing expertise to ensure they grow, while maintaining their competitive edge,” said Scorpion’s executive vice president of M&A and operations Azim Nagree.
“Wheat Creative’s exceptional capabilities will provide a lasting, positive impact on our customers’ ability to grow while doing what they do best: serving their local communities.”
“We are delighted to join forces with Scorpion and continue our work creating meaningful and impactful client results,” explained Justin Baloun, CEO and co-founder of Wheat Creative.
“It is an honor to join the Scorpion team, which shares with Wheat Creative a passion for client-focused dedication and success.”
Read our most recent Scorpion-powered piece on the importance of communication between franchisee and franchisors and a general introduction to marketing for franchises. We’ve also recorded multiple podcasts with Scorpion, from navigating the choice-filled landscape of digital marketing tools or understanding the ‘why’ of your company.