Roll-Em-Up Taquitos is planning to open 300 units across Texas and Oklahoma | Global Franchise
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Roll-Em-Up Taquitos is planning to open 300 units across Texas and Oklahoma

Master Franchising

Roll-Em-Up Taquitos is planning to open 300 units across Texas and Oklahoma

The taquito-focused franchise has signed one of the largest domestic master development deals of its kind

Roll-Em-Up Taquitos has announced the signing of a master development deal with veteran restaurant operators, David Weaver and Blake Terry, to open 315 locations in Texas and Oklahoma. The brand only started franchising in 2021, and closed the year out with 420 units in development. 

“This partnership with David and Blake marks another major milestone in achieving Roll Em Up’s growth potential and reflects the quality of the franchisees that are investing in our future,” said Chris Wyland, chief development officer at Roll-Em-Up Taquitos.  

“It solidifies Roll-Em-Up as a leader in the fast-casual restaurant space. We are not the next big thing, we have arrived!” 

Franchise partners David Weaver and Blake Terry will bring their many years of experience to make the brand’s entrance in Texas and Oklahoma a smooth and successful one. Combined, the pair have 46 years of experience in the QSR space, and have worked with brands such as Wingstop, The Catch, Burger House, Subway, Smashburger, and Rusty Taco. 

“Having great food is no longer enough in today’s fast-casual space and this is what made us thrilled about Roll-Em-Up,” said David.  

“The food, ambiance, and operations of Roll-Em-Up are outstanding, not to mention the reggae music playing in the background. It’s a vibrant, fun, and delicious place to be and we had to be a part.” 

The group will act as a layer and source of knowledge and training for new local franchise partners in the region. The pair will also build and operate some of the stores themselves. 

“We plan on strategically growing these markets in order to give franchisees the ability to build a strong and healthy business in one of the best restaurants markets in the nation,” said Blake.  

“The Roll-Em-Up Taquitos operational system is so simple that we can take on Mom and Pop operators, in addition to large, well-funded groups in order to meet our objectives over the next 5 years.” 

The brand sees Texas as an important market to establish itself in. 

“Texas is a core market for our expansion and is traditionally hard to penetrate,” said Ryan Usrey, CEO and founder of Roll-Em-Up Taquitos.  

“By partnering with David and Blake, we are able to tackle the area with an experienced group who between them have operated hundreds of restaurants. We like to say our core demographic is flip flops to cowboy boots and everything in between, so we couldn’t be more excited that we are heading to Texas!” 

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