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News Experience trumps product when it comes to taking your brand global

Successful international expansion is not so much a matter of taking a product to the world, it’s more about selling an experience that’s adaptable to the new market

News How not to lose your trademark: what Supermac’s win against McDonald’s means for franchisors

You’ve done your homework. Your brand is important to your business and the licenses to use it underpin your franchise agreements. You have taken all the brand protection advice on board and your trademarks are registered. Job done. Or is it?

News Top 5 tips to make the best of your time at IFE

Before joining thousands of entrepreneurs and future business owners, make sure to read these top tips to make the best of your time at the IFE

News 5 reasons you should outsource your IT department

To fund an in-house IT department or to outsource one is a tricky question. Here, we look at the pros of outsourcing, and what you should look for in a supplier

News Considering expanding your franchise internationally? Ignore these pitfalls at your peril

You’re ready to make that big move overseas. How you make that move can affect not only your business in that new market but the fate of your brand as a whole. Here’s how to avoid six common pitfalls

News What makes a saleable franchise?

Some franchise concepts make for particularly attractive propositions to franchisees. Here’s why single-service concepts can work well

News New York City’s largest franchising expo set to attract entrepreneurs from across the globe

The International Franchise Expo will turn NYC into a global hub for franchise opportunities from May 30 – June 1

News Pingu’s English launches in Laos

The Pingu’s English learning franchise and the British Embassy in Laos have announced a new international education partnership for English language training