With the acquisition of central Indiana’s largest family-owned lawn care company, Lawn Pride, Neighborly expects to begin franchising the brand in the U.S. in 2023.
“At Neighborly, we believe in the greater power of our collective, and welcoming Lawn Pride to our family of brands allows us to expand our offerings and deepen connections with homeowners,” said Mike Bidwell, president and CEO of Neighborly. “Lawn Pride’s fertilization, weed control, aeration and overseeding services have earned a remarkably high net promoter score and customer retention rate. We see tremendous opportunity to grow the brand to new heights beyond its home market.”
Remaining true to its namesake, Lawn Pride was founded by Andrew Neher over 30 years ago.
“While still in college, I started my entrepreneurial journey in lawn care. With a lot of hard work and a highly dedicated and talented team, we built Lawn Pride into the thriving business it is today,” said Andrew. “Now, it’s time for the Lawn Pride team and the Neighborly team to collaboratively write the company’s exciting next chapters.”
Joshua Sevick, president of The Grounds Guys, a Neighborly company, will oversee the integration of Lawn Pride. Both brands will operate independently with two distinct service models and systems under Neighborly’s direction.
“As I’ve witnessed firsthand with The Grounds Guys, Neighborly’s commitment to investing in the brands under its umbrella through the organization’s proven franchise model is a game-changer for achieving accelerated brand growth,” said Joshua. “I look forward to seeing Lawn Pride experience the same success under Neighborly that we’ve witnessed across all of our home service brands.”
Neighborly recognizes that every associate plays a role in overall value creation for the company. Lawn Pride employees will be eligible to begin vesting into the Neighborly Associate Equity Program.