Mr Jeff appoints Peter Stern, a 20-year industry veteran as its managing director in the U.S.
Stern has joined to help Mr Jeff achieve its goals of becoming the U.S.’s premier laundry service through a network of hubs and stores in prominent locations across the country.
He brings 20 years of experience in-store operations, business development, finance and innovation.
Mr Jeff has already begun pilots with Clean Rite laundromats in New York and Ohio and opened its first hub in Queens, New York. This follows on from the brand’s announcement earlier in the year that the franchise will be brought to American shores.
“The Mr Jeff business model along with its technological innovation, marketing expertise and ability to incubate strong store operators into this industry is the most compelling force of change I’ve seen in my 20 years in this industry,” said Stern, who led the due diligence effort securing a multi-million-dollar investment in Mr Jeff.
Before joining Mr Jeff, Stern was the senior vice president (SVP) of Laundry Capital and was the managing director of Clean Ventures. He also owned and operated the Great American Laundromat, a high-grossing location in the New York metro in the Bronx.
Prior to his days in the laundromat business, Stern worked for PricewaterhouseCoopers on its financial advisory team, focusing on forensic accounting, fraud investigations and post-acquisition dispute analysis. He later worked for International Specialty Chemicals, specializing in the procurement of raw materials for large clinical trials.
Stern later led business and product development for an AI and video-auditing company, Arrowsight. At Arrowsight, he worked with clients such as McDonald’s, analyzing key operational metrics and reporting back to both front-line and executive management.
“Peter brings the knowledge and experience that Mr Jeff needs for a successful expansion into the United States. He has more than 20 years of experience in the laundry sector in this territory and we fully trust him to help us lead this exciting project. He is now a key piece of the team”, said Eloi Gomez, co-founder and CEO of Mr Jeff.