Moving on from Yum Brands, new CEO Liz Williams will oversee Drybar’s 140-plus retail shops, which include corporate and franchise-operated locations
Williams brings extensive experience and a proven track record in worldwide brand development, digital marketing, multi-unit operations, and franchising to her new role.
“I am so thrilled to welcome Liz, our first female CEO, into the Drybar family,” said founder Alli Webb. “After 10 fulfilling and successful years in business, she will help usher in a new era for the brand and expand upon our vision both in the U.S. and internationally.”
Williams will oversee Drybar‘s 140-plus retail shops, which include corporate and franchise-operated locations. She said: “Drybar has created a category and cult brand with passionate and loyal consumers; I am very excited and honored to be joining the Drybar family at such a pivotal time in the company’s history.
“I look forward to guiding the organization as we reopen our shops safely for our customers and team members while also leading Drybar through the next phase of growth. I plan to partner with all of our stakeholders to enhance our customer experiences while continuing a culture of innovation as we expand across the U.S. and the world.”
Williams joins Drybar from Yum Brands where she most recently served as president of Taco Bell International, with responsibility for brand strategy, growth and performance of the business across 30 countries. Under her leadership, Taco Bell entered new markets such as Thailand, Australia, and New Zealand and also formed strategic master franchise agreements in Spain, Brazil, and India.
Prior to this role, Williams was the Taco Bell global CFO, leading finance, strategy, information technology, and e-commerce, where she was responsible for all financial elements of the $11bn business.