The boutique speed-waxing franchise is expanding in several states through partnerships with experienced multi-unit operators.
LunchBoxWax, a boutique speed-waxing beauty franchise catering to both men and women, has been prioritizing growth by recently signing three multi-unit franchise agreements with investors in South Florida, Sacramento, and Detroit. Already operating 47 salons across the U.S., these agreements consist of 11 new locations to open over the coming months.
In South Florida, the brand signed an agreement with couple Ryan and Alisha Singh. This marks the first time the wellbeing brand has entered the South Floridian market, and the Singhs are using their extensive expertise in the health and wellness space to open three locations; with the first scheduled for Spring 2021.
“LunchboxWax has a strong culture and vibe which became very evident to us from the first conversation we had with the leadership team,” said the Singhs. “Our purpose is to cultivate a positive ambiance in our salons where everyone is working toward the common goal of delivering an exceptional experience in a supportive environment. We are thrilled to work with LunchboxWax and have South Florida residents look and feel their absolute best.”
This enthusiasm was shared by Debi Lane, CEO and founder of LunchBoxWax: “Ryan and Alisha’s values match what LunchboxWax is all about. They understand our brand culture and that our goal is to have every guest leave our salons feeling confident. With these being our first locations in South Florida, we knew that Ryan and Alisha were the perfect couple to introduce LunchboxWax to the community.”
LunchBoxWax also signed a three-unit deal in Sacramento, California, where the brand already has a strong following. The multi-unit agreement was made with entrepreneurial couple Jim and Katie Martin, who are eyeing Roseville, Rocklin, Fair Oaks, Citrus Heights, Folsom, El Dorado Hills, and Granite Bay as potential areas for development.
“After obtaining my esthetician license, I was inspired to break into the beauty industry,” said Katie, who ran a nonprofit business alongside Jim for 30 years. “We know firsthand what starting a business from the ground up entails – and with LunchboxWax, the systems and processes have already proven to be successful.”
“From day one, Katie and Jim have demonstrated their true sense of enthusiasm for the culture at LunchboxWax and have shown a strong connection to their community – something we always value as a team,” said Debi Lane. “We have a dedicated following in California already, and are excited to see the Martins continue to grow alongside the brand throughout Sacramento.”
The third deal recently signed between LunchBoxWax and one of the brand’s new partners focused on Detroit, with five units scheduled to open under the management of Jamie Scott – an experienced franchisee who currently owns multiple Two Men and a Truck franchise locations in suburban Detroit.
“After experiencing the impeccable culture at LunchboxWax, I was inspired by the brand’s unmatched customer experience and knew it was the perfect business venture for myself,” said Scott. “I’m looking forward to bringing the cutting-edge speed waxing techniques to communities across Detroit and creating opportunities for waxologists to grow alongside LunchboxWax.”
Scott’s wax-only salons, the first of which is set to open in Fall 2020, will offer a full range of hair removal services from top to toes, bottoms to brows, and cheeks to chest. Scott will lead waxologist recruitment, prioritizing talented professionals that are passionate about providing guests with unparalleled service.
“Jamie embodies the LunchboxWax values seamlessly with her dedication to putting culture and people first,” said Debi Lane. “She has an impressive business ownership background and truly cares about her customers, which makes her the perfect person to introduce LunchboxWax to Michigan and show the community what makes our experience so special.”