Unleashed Brands has announced the appointment of Joe Luongo as its new chief operations officer (COO) and executive vice president (EVP) of strategy.
Luongo has had a long, 30 plus year career in brand management and franchising, and most recently served as the chairman of WellBrandsBiz. Inc., a platform of health and lifestyle brands including Amazing Lash Studio, Drybar, Radiant Waxing, Elements Massage and Fitness Together.
He has joined the group at an opportune time when each brand is growing strongly. He will work with each brand president to provide high-level mentorship and leadership. In his role as COO, he will also ensure successful and consistent operations across all brands.
“Joe has been a mentor of mine for years now, and he’s always been someone I look up to throughout my career, so it is an honor and privilege to have him join the team,” said Michael O. Browning Jr., founder & CEO Unleashed Brands.
“Joe’s background speaks for itself, and his skill set will be instrumental in evaluating new brands we may want to bring into the Unleashed Family, as well as strong support for strategic decision making for the company.”