The male grooming brand is developing along Florida’s West Coast.
Hammer & Nails Grooming Shop for Guys, a men’s grooming store founded in 2013 that has gone on to sell licenses for more than 200 locations, has announced a sizable development deal for Florida’s Gulf Coast.
Signed with financial expert Rick Sandler, the deal will see the first new location open by the fall of 2021, with a second Naples store to follow shortly after. Sandler plans to open two of the stores in the Naples community where he lives, with the remaining 17 in key spots along the coast. In total, Hammer & Nails plans to have 150 locations operating by 2025.
“Naples is so unique and has such great history that after reviewing the franchise opportunity of Hammer & Nails I knew this is something I wanted to be a part of and bring to Naples and across the West Coast of Florida,” said Sander. “I’m glad that the stigma surrounding men getting pedicures and manicures is falling by the wayside. Especially with Florida’s sunshine and warm weather, people want to keep up with their appearance and nail care, and there’s an opportunity for Hammer & Nails to be the go-to spot for not only grooming but a one-of-a-kind experience.”
The Hammer & Nails experience coming to Naples is designed to be sleek and convenient, with guests being greeted and handed a menu of complimentary drinks, and being provided with a personal TV, remote, and noise-cancelling headphones while they enjoy personal care.
“We are thrilled to have Rick join our brand during such a key moment of growth,” said Aaron Meyers, president and COO of Hammer & Nails. “Offering hand and foot care and grooming services all under one roof is sure to revolutionize personal care in Naples and all of Florida. We know with the brand’s trendsetting atmosphere and unique service offerings, these new shops will surely become a community staple. With Rick’s new Hammer & Nails locations, men in Florida will have never looked or felt better.”