Gong cha, one of the fastest growing tea brands in the world, has announced the signing of an agreement that will bring ten locations to Belgium. The brand signed a master franchise agreement with Mad Vision Group, a multi-brand franchise specialist that operates over 16 food and beverage site across the Benelux region.
“We’re delighted to welcome Mad Vision group to the Gong cha family,” said Paul Reynish, global CEO of Gong cha.
“Adlane and the team have an impressive track record of operational excellence and are well positioned for high traffic development in the Benelux region. As part of our global vision to open a new store every day, the Belgium opening is an important strategic step towards further European expansion.”
The master franchisee, Mad Vision Group, operates brands such as O’Tacos, Chick & Cheez and Go Fish. The Group plans to open 10 locations by the end of 2022.
“Gong cha is a fantastic brand and a welcome addition to our portfolio of QSR brands,” said Adlane Draou, founder and CEO of Mad Vision Group.
We are impressed with the brand’s growth trajectory and believe it is well placed to capture the imagination of consumers in Belgium, who are always on the hunt for new and exciting food and beverage experiences. We look forward to working with Paul and the Gong cha team.”
Gong cha was founded in 1996 in Taiwan, and has been known for its high-quality ingredients and freshly brewed drinks. In 2009, the brand expanded overseas for the first time and has grown significantly and now, through master franchise agreements, has almost 1,800 locations across 20 countries, including the UK, USA, Mexico, Australia, New Zealand, Korea and Japan.