As part of its ongoing franchise growth, one of the fastest-growing Indian fast casual concepts in the U.S. will franchise new locations across Indiana.
Curry Up Now, an Indian food concept established in 2009, is something of a unique gem in the fiercely competitive U.S. food and beverage franchise market. Offering an innovative spin on traditional Indian cuisine, the restaurant was founded by Akash Kapoor, his wife Rana, and co-founder/senior VP of operations, Amir Hosseini.
The Indian specialist currently has seven brick-and-mortar locations and three food trucks, and plans to expand its national foothold with a recently signed multi-unit franchise deal that will see the brand take its popular, authentic offerings to the Midwest.
The first locations as part of this new deal will be developed in the greater Indianapolis area, and then move into college towns like Bloomington, West Lafayette, and South Bend – with eventual developments planned for the Chicago suburbs. The deal has been signed with Midwestern locals and franchising aficionados, Bill Morgan and Rick Renner.
“From the moment we heard about Curry Up Now and tasted the food, we knew it was a special, out-of-the-box, and authentic brand that has the momentum to cross over all social and regional demographics,” said Bill Morgan.
Rick Renner added: “Akash and Rana [Kapoor] have created a category-busting, delicious product that we feel will be well-received by residents across Indiana. We look forward to the years to come, as we expand in the state and fulfill the potential that Curry Up Now offers.”
The brand’s signature dishes include Tikka Masala Burritos, Deconstructed Samosas, Naughty Naan, and more, alongside a menu of Indian street food snacks and more traditional dishes.
“We’re thrilled that Indiana will be our entrance into the Midwest market, as it is central to the region and has many markets that are attractive to Curry Up Now,” said Akash Kapoor. “Bill and Rick are well-connected in the region and have a proven track record of building successful businesses, so we have a ton of confidence that they are the perfect partners for growing Curry Up Now across Indiana.”
These new Indiana locations will join more than 40 Curry Up Now franchises in varying states of development across the U.S. Before the end of the year, the brand plans to open locations in Irvine, Sacramento, Hoboken, and Salt Lake City – taking the innovative Indian offering from coast to coast.