Franchise watch: craft beer for the people | Global Franchise
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Franchise watch: craft beer for the people


Franchise watch: craft beer for the people

From garage-brewing to the largest craft brewery in Europe, BrewDog has changed the face of beer in a decade

From garage-brewing to the largest craft brewery in Europe, BrewDog has changed the face of beer in a decade

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Defying convention at every turn, BrewDog bars have been a cornerstone of the brand’s phenomenal growth. More than places to drink beer; these are bars that build communities. With this maverick attitude, BrewDog has created a completely new type of business model.

With over 130,000 ‘Equity Punk’ shareholders, its community-driven approach prides itself on giving back, being open and transparent, and looking after its people. BrewDog’s mission is to show that craft beer can be a force for good in the world.


In pursuit of this mission, in the past 10 years, BrewDog has opened over 100 locations around the globe. These bars are designed to make craft beer more accessible, more open, and more fun. That’s because in a BrewDog bar, it’s OK to be a novice. Asking questions is encouraged.

From first-timers to seasoned experts, whether veteran or virgin; with free tasters, beer flights and educational beer schools, BrewDog encourages all customers to try and to love better beer.

Since opening its first bar in its home city of Aberdeen in 2010, BrewDog has a single aim – that every customer has an awesome time, no matter the stage of their craft beer journey. You don’t need a PhD in brewing to order (although if you have one, more power to you).


Every BrewDog bar around the world has an ever-changing line up of amazing craft beer from its brewery and others, stored and served perfectly. And with games areas featuring shuffleboard and retro arcade machines, Desk Dog flexible working spaces and even hosted dog parties – everyone is welcome.

Food is also a huge part of the BrewDog experience. With 30 per cent of sales in the bar coming from food, its high-quality junk food-inspired menus feature awesome pizza, stacked burgers and hearty weekend brunch. With over half the options being plant-based, BrewDog is a fiercely proud champion of inclusivity.


BrewDog supplies its craft beer, including flagship Punk IPA – Europe’s number one craft beer brand – to over 80 countries around the world. The brand is looking to work with proven, multi-site operators to bring BrewDog to your country and to open iconic bars in the best locations. After all, no-one knows your backyard better.


As a company, the things BrewDog cares most about are its beer, its people and its mission. The brand is proud to work hand-in-hand with amazingly committed and knowledgeable F&B operators to run bars where people have an amazing time. If those are the kind of things you value too, then you’re the perfect BrewDog franchisee.


Established: 2010

Number of locations: 101 (10 franchised)

Locations: U.S.A., Europe, Asia, Australia and Russia

Investment range: $1m +liquid funds

Minimum required capital: Market dependent


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