JARS, the dessert concept created by celebrity chef Fabio Viviani, has signed its first multi-unit franchise deal. The deal is for 10 units in Texas, and specifically across Austin and the Dallas-Fort Worth market. Texas-based, husband-and-wife franchisees Jason and Tejal Wible signed with the brand and expect their flagship location to open by fall 2022.
“This multi-unit deal is an important milestone for JARS as we look to expand to hundreds of locations nationwide over the next several years,” said JARS founder Fabio Viviani.
“With more multi-unit franchisee deals like the Wibles, people across the U.S. will have the opportunity to experience my first-ever dessert concept inspired by my travels across the world.”
In 2021, the brand teamed up with Fransmart, the franchise development company behind the rise of Five Guys to help accelerate its own national expansion.
“I’m confident that this 10-unit Texas deal will be the first of many more major multi-unit deals for JARS as it’s an incredible franchise opportunity,” said Dan Rowe, founder of Fransmart.
“JARS has the winning formula to become the next big player in the fast casual dessert space – delicious offerings, simple operations, a high profit margin and is backed by an award-winning culinary luminary and operator with a portfolio of successful restaurant brands. It’s no surprise that JARS was able to sell a multi-unit deal before its first location has opened.
The brand takes classics like Tiramisu, whoopie pie, red velvet cake and pecan pie into single-serve jars with Viviani’s creative presentation.
“JARS Sweets & Things is an innovative and super exciting concept with amazing growth potential, and we are excited to be the first multi-unit franchisees to help build the brand nationally,” said Tejal Wible.
“Desserts are an incredibly relevant and timely category. After visiting with Fabio and witnessing his infectious passion and vision for the brand, we were sold. Plus, the desserts are just delicious!”