Curry Up Now enters South Carolina market | Global Franchise
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Friday 7th October, 2022

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Curry Up Now enters South Carolina market


Curry Up Now enters South Carolina market

The Indian fast-casual will debut in South Carolina with multi-unit franchisees

Curry Up Now, a fast-growing Indian fast-casual concept, has announced the signing of a multi-unit franchise deal to bring the brand to South Carolina. Family franchisees Viral Patel, Amit Patel, Alpesh Patel and Pathik Patel of VAAP Management will open at least five Curry Up Now restaurants in the Research Triangle area of North Carolina. 

The team are experienced operators of Dunkin’ and Baskin-Robbins locations and therefore recognize the value of operating dual brands to reach more customers at different times of the day. This is why they will be adding the brand’s sister concept, Mortar and Pestle cocktail craft bar to selected locations. 

“My family and I began our franchising journey in the 90s and have always wanted to break into Indian cuisine. When we discovered Curry Up Now, we jumped at the opportunity to package our love for traditional Indian food with an engaging brand and the convenience of a fast-casual setting,” said franchisee Pathik Patel, president, VAAP Management.  

“With companies like Google, Apple, Amazon and more announcing expansions in the Triangle area, we recognize the growth and vibrancy of this community and can’t wait to bring something new to the table.”   

The brand’s flexible footprint makes it perfect for prime real estate, with a footprint that is anywhere between 1,300 – 3,500 sq. ft. The group is currently investigating Morrisville and the Research Triangle Park (RTP) for its first two locations. 

“Raleigh and Durham frequently rank as top places to live, work and play. Curry Up Now caters to the lunch and dinner crowd, so the residential, retail and office park environment found within the greater Triangle area is going to be a perfect fit for our first of many locations in the state,” said Akash Kapoor, CEO and founder of Curry Up Now.  

“We have great franchise partners in Pathik and his family, and we have full confidence that they will successfully grow the Curry Up Now brand in North Carolina.”  

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