Master Franchise Insight

Israel has all the prerequisites for success by franchisors who take the time to understand the market’s unique dynamics

A compelling case for radical change and renewal

The introduction of the Saudi Franchise Law has shaken up this otherwise reliable franchising hotspot

Huge Western brands have sought Middle Eastern expansion, but preparation is crucial in this dynamic business region

Many franchisors utilize Egypt’s geographical positioning as part of a wider development deal

The newly-appointed CEO of the European Franchise Federation, Alisdair Gray, appreciates this industry’s resilient community

The U.A.E. is a popular first choice for Western brands heading to the Middle East, but choosing the right local partner can make or break development

The introduction of the Saudi Franchise Law has shaken up this otherwise reliable franchising hotspot