Master Franchise Insight

“It may surprise most people, but the franchise exhibitors do not expect to sell a franchise at an expo. Their hope is to explore opportunities with prospective franchisees”

“It is counter-productive to run two lackluster franchises rather than focusing on running one outstanding location”

“Showcasing brand awareness and concept longevity will attract a new generation of franchisees,” says John Covilli

Before buying a franchise, check carefully for these five danger signals, says Meredeth S. Jones

Global Franchise meets the COO of NYC-Based tech holding company Metric Collective

Tara Gilad explains why corporate social responsibility is the bait to hook Gen Z

Planning to expand overseas can seem overwhelming at first but there’s an array of organisations, websites and publications to assist you, says Bill Edwards of Edwards Global Services

Small markets can hold the key to success for large brands, says Mary Jane Riva, President and CEO of Pizza Factory