The first IFE Shanghai, as a unique investment platform in the franchise industry in the Asia-Pacific region, will incorporate top brands and high-quality commercial resources at home and abroad. While introducing successful international franchise brands into China, it will also act as a gateway for leading Chinese brands to enter the international franchise market.
IFE’s Asian debut will be held in Shanghai because of the great potential of the Chinese franchise market, and because of the show’s partner, Sinoexpo Informa Markets.
Informa Markets will drive IFE Shanghai’s development with its considerable experience in organizing expositions, expertise in food, hotels, and the franchise industry, and abundant local resources.
IFE Shanghai is set to be a highlight for the franchise industry in the Asia-Pacific region.