Stagecoach is a growing international brand that is shaping our future | Global Franchise
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Stagecoach is a growing international brand that is shaping our future

Case Study

Stagecoach is a growing international brand that is shaping our future

Stagecoach is the only brand that allows someone to shape the next generation – and build a business empire

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Every single day, Stagecoach is making a positive impact to the lives of more than 50,000 children and teenagers across seven countries around the world through singing, dancing and acting. Stagecoach has been devoted to child development for over 30 years, and as a result, has built up a great amount of expertise in the industry, and trust with parents the world over. It’s a trusted brand with over 2,000 schools in eight countries, and one that parents are happy to have an input into their child’s development.

Franchisees can expect to receive top-class support, from real estate development to delivery of the classes. Stagecoach’s success is tied to its franchisees, and its therefore willing to offer continuous support in every department to build a profitable business.

Shape the future

Stagecoach is committed to helping children and teenagers grow, and become better versions of themselves the world over through the power of the performing arts. Through singing, dancing and acting, the young students can slowly but surely come out of their shell and become more confident.

Research indicates that children mature more positively when they’ve had more exposure to drama and the arts from a young age, and this is something parents are increasingly recognizing.

The ability to express oneself in the arts can be translated into any field, and can equip a child with the confidence to pursue what they want. Discipline is essential too, and something every student learns at Stagecoach schools in the context of the performing arts, but is easily transferrable to any future activity.

The soft skills learned at Stagecoach schools will be forever useful, whereas some technical skills in use today will become obsolete in time. Regardless of the occupations they pursue in later life, these soft skills will always be needed and valued.

How does stagecoach help you succeed?

Initial and ongoing support is something the brand prides itself on, and aims for all of its franchisees to be successful and profitable as soon as possible.

Stagecoach prepares its franchisees for their role as Stagecoach principals with a five-day induction course. In addition to this, a regional franchise manager will be on hand to help franchisees with any queries or problems they may run into. The brand will help franchisees secure a venue for their location as well recruiting qualified and vetted teachers to deliver the classes.

Advertising the school is essential, which is why Stagecoach offers a 28-day sales and marketing course, and maintains premium partnerships with the likes of Disneyland Paris. The brand is committed to franchisee growth and runs business accelerator programs to identify new opportunities in growth and scaling. Each franchisee has a personalized marketing plan to cater to the tastes of their territory and will receive regular training programs from the Stagecoach education team.

Perhaps most importantly, franchisees are given flexibility. Once franchisees settle into a comfortable rhythm, how they spend their time is up to them. Juggling family and work affairs no longer need to conflict, as experienced managers and team members keep the school running.

At a Glance Stagecoach

Year established: 1988
Number of franchised outlets: Over 300
Location of units: Global; U.K., Canada, Australia, France, Germany, Spain and Malta & Gibraltar
Investment range: £18,000 – £500,000
Minimum required capital: £28,000
Contact: franchiserecruitment@stagecoach.co.uk

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