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Helen Doron English, Where Children Come First

Case Study

Helen Doron English, Where Children Come First

Helen Doron English uses a unique method of teaching English to create a franchise that is an international success story

Helen Doron English uses a unique method of teaching English to create a franchise that is an international success story

Have you ever considered why is it so difficult to learn a new language, while children absorb their native tongue effortlessly by imitating their parents?

Helen Doron, a British linguistic scientist and the founder of the Helen Doron Educational Group, developed a unique methodology to teach a foreign language, using a similar natural technique.

The methodology is not only about learning English as a second language – it is about creating a supportive environment for children, empowering them to grow into creative, confident individuals.

In Helen Doron’s book, The Music of Language, she elaborates on her vision. “Ultimately, this is my goal: to grow a ‘green forest’. I want to see happier, more balanced, open people who smile and are not afraid to face all that is wonderful in life.”

Helen Doron – From idea to global empire

More than 30 years ago, Helen Doron had a moment of inspiration while watching her young daughter learn violin through the Suzuki method, and thought “If Suzuki is teaching the language of music, why aren’t we teaching the music of language?”

As a linguistic scientist, Doron had a deep understanding of the mechanics of language. As a mother raising bilingual children, she saw the challenges involved in teaching children English as a second language.

With this insight, Helen Doron created a unique methodology for children from ages three months to 19 years that would make learning a second language as easy as learning their mother tongue.

The business grew from a home-based business into a global franchise network and her vision of teaching English naturally, backed by her proven methodology and creative learning materials including: original songs, animated videos, innovative educational apps, and an internet radio station, opened a whole new world for teaching English as a foreign language.

More than a business, a way of life

The Helen Doron Educational Group is a global network, devoted to educating the next generation of children (from ages three months up to 19 years). Our flagship franchise, Helen Doron English, teaches spoken and written English naturally through enjoyable learning activities using games, songs and interactive learning materials and more. We prepare children to succeed in life.

About three million successful graduates of Helen Doron English are prepared to be contributing citizens of the world. They can compete in the international marketplace with the globally recognized language of commerce, industry, science and entertainment. It’s more than English, it’s values for life.

Ongoing business support from A-Z

With over three decades of excellence in developing and teaching English as a Foreign Language (EFL) to children of all ages, we know what it takes to launch and grow a business from the ground up. Our professional team provides you with ongoing training and support – from start-up assistance to ongoing marketing, sales, organizational, administrative and pedagogic training.

About three million children worldwide have benefited from learning English with the Helen Doron Method. Find out how you can join our international network! marketing@helendorongroup.com

AT A GLANCE
Name of franchise: Helen Doron Educational Group
Established: 1985
Number of franchised outlets: Over 1,000
Location of units: Albania, Austria, Bosnia and Herzogovinia, Bulgaria, Chile, China, Croatia, Cyprus, Czech Republic, Ecuador, Estonia, France, Germany, Hungary, Israel, Italy, Kazakhstan, Lichtenstein, Macedonia, Mexico, Montenegro, Peru, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Thailand, Turkey, Ukraine and Vietnam
Investment range: € 150,000-250,000
Minimum required capital: €200,000
URL: www.helendorongroup .com
Contact: info@helendorongroup.com

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