Nikita: Primed for Success in the U.S. | Global Franchise
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Nikita: Primed for Success in the U.S.

Case Study

Nikita: Primed for Success in the U.S.

Nikita Hair’s U.S. franchise opportunity launch proved to be a stylish investment for prospective entrepreneurs

Nikita Hair’s U.S. franchise opportunity launch proved to be a stylish investment for prospective entrepreneurs

Having built Nikita Hair – one of Europe’s leading salon chains – into a household name, self-made Scandinavian entrepreneur, philanthropist and TV personality Inger Ellen Nicolaisen has her eyes set on U.S. expansion. The company has formally announced its U.S. franchise opportunity and aims to build the Nikita Hair salon franchise nationally.

With 150 locations already established throughout Europe, Nikita Hair has ambitious expansion plans throughout the United States, starting with its first company-owned location in Boca Raton, Florida.

The brand’s proven franchise model and proprietary seven-step training process is easily replicated in the United States where Nicolaisen sees limitless growth opportunities in the $62 billion-dollar beauty industry.

Humble beginnings

After opening the first Nikita Hair salon in 1984, Nicolaisen went from sweeping salon floors to starting one of the most profitable hair salon chains in the world. The first location opened in Nicolaisen’s home town, in a small Norwegian village, with the objective of helping others look and feel like their best, most authentic self.

Today, the company has a long history of successful salons in Europe, with more than 1,000 employees.

Nicolaisen’s journey to building a multi-million-dollar hair salon took self-discipline and determination. She endured a difficult upbringing living with an alcoholic father. As a young mother at the age of 15, she overcame homelessness; an experience which strengthened her.

These new responsibilities drove her to develop the skills needed to succeed in the business world. As a result, she found success with Nikita Hair – fulfilling her passion of empowering individuals to be their best self.

She went on to adopt 11 children from an orphanage in Eastern Europe, in addition to raising her three biological children. This experience inspired her to found, A Hand to Children, in 2000.

Nikita Hair Salons support this foundation. The non-profit is dedicated to helping orphaned, abandoned and disadvantaged children to live a better life and have hope for the future. Nikita Hair supports this charity by making contributions for every haircut.

As Nikita Hair enters this new era of growth, Christinah Nicolaisen, daughter of Inger Ellen, has taken over as company president and will focus on developing the company further as it expands its nationwide footprint.

Christinah started as a 12-year-old working her way up in the family business. Like her mother, she too is an ambitious, career-driven woman with a strong grasp on the hair and beauty industry – and is ready to take the brand to new heights.

Team building to raise people up

The company believes that building its brand means building and encouraging every franchisee, stylist, and team member to do their best and understand the impact of their work on clients.

Not only does Nikita Hair offer substantial guidance and assistance to new franchisees, but its focus on professional development, personal success strategies and goal-setting allows individuals to realize their full potential within the company.

The team has seen its enthusiasm, guidance and praise reap extraordinary results, and is confident in the potential growth of Nikita Hair salons in the United States. This encouraging and team-building culture fosters creativity, responsibility and openness that has helped establish Nikita Hair as one of the most profitable salon chains in the world.

Cuts out the competition with a great feeling guarantee

With an “inclusive over exclusive” mentality, every Nikita Hair offers a wide array of hair and scalp services inspired by international trends for both women and men, at affordable prices. At Nikita Hair, stylists provide clients with a full assessment and advice on products and treatments to keep their hair at its best. The brand is passionate about providing a personalized, educational salon experience.

Hair stylists go above and beyond as hair advisors. In addition to the service, they show clients how to care for their hair to maintain that great feeling when they get their hair professionally done.

In addition, the company developed a salon signature collection, Eleni and Chris. The Eleni and Chris product line offers treatments and products that align with the minimalist beauty tradition of Scandinavia, offering gentle ingredients sourced from the region. The product line offers franchisees an additional revenue stream that is 2-3 times higher than the industry standard.

Information on franchising

Nikita Hair is currently seeking inspired franchise partners with management experience, communication skills, and a positive, enthusiastic attitude. The company would like to work with driven individuals to expand the brand through single and multi-unit franchise agreements in target markets across the country. Prior experience in the hair salon industry is not a requirement. The total investment for a Nikita Hair in the United States ranges from $162,300 – $268,550. Each Nikita Hair location is between 1,200 and 1,500 square feet and includes eight to ten chairs and two to three wash stations.

For additional information Nikita Hair franchise opportunities in your territory, please visit or call (305) 592 9229.


Name of franchise: Nikita Hair
Established: 1984
Number of franchised outlets: 1
Location of units: Boca Raton, FL
Investment range: $162,300 – $268,550
Minimum required capital: $200,000

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