“Camile restaurants are geared towards a quick and efficient delivery process” | Global Franchise
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Monday 6th February, 2023

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“Camile restaurants are geared towards a quick and efficient delivery process”

Case Study

“Camile restaurants are geared towards a quick and efficient delivery process”

Meet Camile Thai Kitchen, the fastest growing Thai restaurant group in the U.K. and Ireland

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Camile Thai Kitchen is a home delivery food experience that not only excites customers but also provides a great business opportunity.

Created in 2010 by Brody Sweeney, founder of the award-winning O’Briens Sandwich Bar chain (350 outlets in 16 countries), Camile is poised for significant growth in the U.K. and overseas.

Camile is now the largest and fastest-growing Thai restaurant chain in the U.K. and Ireland, with 46 outlets, and plans to open more sites by the end of 2022, across the British Isles.

Maximizing and creating new revenue streams

This year, Camile will also open new restaurants in partnership with International Transport Caterers SSP, Motorway Services provider Circle K, and Tesco in the U.K. and Ireland.

Camile has thrived through the pandemic, as its suburban-based homedelivery model has proven resilient to the difficult trading circumstances for the hospitality industry. Camile restaurants are geared towards a quick and efficient delivery process, facilitated by its award-winning app, offering a reliable ordering service for home delivery and collection.

Roughly 70 per cent of orders are for home delivery, of which Camile aims to deliver 80 per cent within a 30-minute time frame. Camile has created an innovative food product that can perfectly hold its heat and quality during delivery, developed through a decade of research. The branches run their own driver fleet, while also maintaining beneficial relationships with industry-leading aggregators.

Sustainability is a core value for Camile Thai

Sustainability is key to Camile in 2022. On the back of being crowned the ‘Best Eco-Restaurant in the U.K.’ at the Deliveroo Awards, we want to keep striving towards becoming one of the most sustainable restaurant groups in Europe. There is a substantial vegan section on the menu for those wanting to have more plant-based choices and we have removed all plastic from our deliveries. We have several initiatives support that outline our commitment to sustainability:

  • The first home delivery chain in Europe to go 100 per cent compostable on packaging
  • The first to print calories on menus
  • The first to deliver by drone and to carry out free healthy cookery demonstrations for our guests
  • The first to have carbon-counted dishes on their menu.

Helping existing franchisees succeed and grow

Camile is proud to say that 60 per cent of its franchisees have come from within the business. Multiple franchisees have gone on to become multi-unit owners, with Pramod Thankappan currently on 10 sites, with two more under construction.

Camile franchise owner Rakesh Gopalakrishnan was working as a manager in the Camile Tooting Bec location when he saw first-hand the potential of running his own Camile Thai business. “2021 was an extremely busy year,” says Rakesh. “With the support and guidance of the Camile Thai team, I feel well-equipped to continue my journey as a business owner.”

In late 2018, he took the keys to his first restaurant, then invested in two more London branches in 2021. At Camile, prospective franchisees will find the opportunity to join a unique and thriving food delivery brand in a booming market, with an incredible opportunity for growth.

At a glance

Year established: 2010
Number of franchised outlets: 36 (46 total)
Location of units: U.K., R.O.I.
Investment range: £250,000 – £300,000
Minimum required capital: £100,000
Contact: Shabu Mani, U.K. managing director, franchise@camile.co.uk

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