Allegra Marketing Print Mail. Alpha Mail | Global Franchise
Global Franchise

Monday 6th February, 2023

Search Stay in the loop Sign in Join Global Franchise Pro
Logged out article
Allegra Marketing Print Mail. Alpha Mail

Case Study

Allegra Marketing Print Mail. Alpha Mail

The graphic communications industry is one seeing increasing demand. No surprise that market leaders such as Allegra are currently welcoming approaches from franchisees

The graphic communications industry is one seeing increasing demand. No surprise that market leaders such as Allegra are currently welcoming approaches from franchisees

Small and mid-sized businesses (SMBs) across all industries and nonprofit organizations share common goals: to build brand awareness, find new customers and supporters, and retain the ones they already have.

Most are challenged by lean resources and a lack of expertise in marketing and promotion. With more than 28 million SMBs and nonprofits needing a strong partner to help them reach their business goals through high-impact marketing and printing, Allegra Marketing Print Mail franchises have answered the call.

From traditional channels, like direct mail and promotional products, to digital support with websites and online retail storefronts, Allegra centers have bridged the gap to provide a one-stop, local resource who can help ensure essential brand consistency that drives better business results.

“With more than 40 years of experience, we’ve identified the ‘secret sauce’ for supporting franchise owners with the programs, tools and processes they need to thrive,” said Anne Nemer, vice president of Allegra Franchise Development.

The Allegra concept offers two flagship programs to independent printers and entrepreneurs looking for a proven model.

“These two exciting opportunities offer the chance to gain the backing of a world leader in marketing and visual communications while maintaining an independently owned and operated business,” said Nemer.

Established business

The Allegra MatchMaker® Program allows entrepreneurs to purchase an established business with an existing customer base, cashflow and staff. Owners of independent print shops looking to retire or sell their businesses can work with Allegra’s merger and acquisition managers to find qualified buyers or match with existing franchise members looking to expand in other markets.

“A re-branding to Allegra Marketing Print Mail allows the new owner to capitalize on the power of the network and hit the ground running,” Nemer noted.

The Allegra Advantage℠ Program is an attractive solution for independently branded print services providers who want to grow the value of their company by gaining access to a host of franchise network resources plus develop a strategy for when they are ready to sell.

“The program enables business owners to diversify services to drive sales and earnings, build greater equity and operate more efficiently,” said Nemer. “When the mid- or long-range plan is to sell, the association with the franchise creates a roadmap to a more profitable exit and can identify qualified buyers when the time is right.”

Allegra Marketing Print Mail is poised to expand its footprint, and recently announced an international growth strategy targeting key markets across North America. The growth plan includes British Columbia and Ontario, Canada; Palm Beach and Dade Counties, Florida; Sacramento and Los Angeles Counties, California; Jefferson, Kentucky and Maricopa Counties, Arizona; and King County, Washington.

Allegra’s parent company, Alliance Franchise Brands LLC, is a world leader in marketing and visual communications that has grown to become a holding company for nine franchise concepts, linking more than 650 locations in North America.

To learn more about the Allegra Marketing Print Mail brand and its services, visit For more information about franchise opportunities, visit or email


Name of franchise: Allegra Marketing Print Mail
Established: 1976
Number of franchised outlets: 200
Location of units: United States and Canada
Investment range: $205,990 to $564,590
Minimum required capital: $200,000

Start making informed business decisions. Join Global Franchise Pro for free today.

Latest trends and investment opportunities

Unlimited access to industry news and insight

Exclusive market reports and expert interviews