The fitness brand will upgrade its studio to recreate its in-studio experience for home-based customers.
Xponential Fitness, the group behind brands such as Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, AKT, Rumble, and STRIDE has upgraded its production studio, XSTUDIO. The centerpiece of the upgrade will come from the new 70 x 14 ft LED wall that helps create an augmented experience for customers using the GO platform. The upgrades will allow for each of the nine brands to deliver-studio like experiences for their customers.
“Xponential brands is coveted for its distinct sensory in-studio experiences and we’re endeavoring to reflect that in the home or on the go,” said Garrett Marshall, president of fitness streaming for Xponential Fitness.
“This new technology – and the production capabilities it affords – allows us to deliver a digital experience representative of being in a studio to those without convenient access.”
Since the pandemic began, many have taken their fitness routines indoors. Xponential GO has scaled up and tried to meet that demand and has brought on 20 XPROS, or instructors to help deliver classes since the platform launched in March 2020. The XPROS come from a variety of health backgrounds and are able to give customers knowledge, motivation and instruction. To date, the GO library catalog has amassed 2,500 online workout classes.
“We’re very excited to unveil our new GO production studio as we enter into the next phase of Xponential’s evolution as a public company,” said Anthony Geisler, CEO of Xponential Fitness.
“Our mission at Xponential is to make boutique fitness and wellness accessible to everyone, whether in-studio, at home, or on the go, and this investment in our digital platform and production studio will allow consumers to experience all nine of our brands in the same elevated way no matter where they are.”
This year marks a busy period for the brand, having acquired its ninth brand, Rumble. The franchisor even opened five new locations in Saudi Arabia last year.