Wing Zone brings two industry veterans on board to propel leadership team | Global Franchise
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Sunday 5th February, 2023

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Wing Zone brings two industry veterans on board to propel leadership team

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Wing Zone brings two industry veterans on board to propel leadership team

Derek Roback and Dean Sasso bring a combined 20-plus years of experience

Derek Roback and Dean Sasso bring a combined 20-plus years of experience.

Wing Zone, a fast-casual wing franchisor with locations throughout North America and internationally, has hired Derek Roback as vice president of operations and Dean Sasso as director of marketing.

The pair bring a combined total of more than 20 years’ experience to the fast-casual franchisor.

Roback joins Wing Zone from The Wendy’s Company, where he served as the manager of field technology and innovation. In that role, Roback was in charge of leading the company’s technology and innovation initiatives across 17 states in the Western U.S.

Prior to Wendy’s, Roback joined Domino’s Pizza in its Executive Leadership Development Program immediately out of college, and led business units on both the corporate and franchise sides.

Sasso brings a diverse wealth of knowledge to Wing Zone after holding positions at multiple advertising agencies where he was responsible for conducting promotional campaigns for clients. He most recently served as the director of brand marketing with Exeo Entertainment, Inc., and held four-plus year stints as the digital marketing director at RogueWaveGroup, associate creative director at Epsilon and a pair of advertising roles with Ryan Partnership prior to that.

“We are extremely excited to bring these two outstanding professionals into the Wing Zone family. Both Derek and Dean are highly skilled and have a lot of quality and unique experiences under their belts that make them well-equipped for the responsibilities they’re about to take on,” said David Bloom, Wing Zone’s chief development officer. “Derek and Dean have been highly regarded in their respective fields and I have the utmost confidence in their abilities to thrive in their new roles within the Wing Zone organization.”

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