Swedish mobile cafė concept Wheelys is launching in India at FLG Mall of India in October.
Founder Evan Luthra said, “Wheelys is based on the idea that we have to be absolutely different from other chains in every way possible. For example, the coffee chains already present offer chemically-treated food products, whereas we offer organic coffee. We are quite excited about our expansion. We are launching in five locations this month and plan to open five more every month. Our goal is to have 100 locations running before the end of 2018. It’s about providing a healthier option to our consumers instead of just burgers and fries.”
Luthra added, “All our coffee and drinks are 100 percent organic. We keep introducing new products. Recently we added homemade cookies and cold pressed fruit juices. Even the local delicacies are being introduced in healthier avatar like wheat momos and baked goods instead of fried. I believe the success mantra of Wheelys is the product range and low cost of franchise because of which Wheelys has expanded in over 40 countries in just two years”.
