Vive Active acquired by F45 Training | Global Franchise
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Vive Active acquired by F45 Training


Vive Active acquired by F45 Training

The fitness franchisor has added Vive Active, the pilates brand to its portfolio

F45 Training, the Australian franchisor, has entered into a definitive agreement to acquire the Australian fitness/pilates brand, Vive Active. It was introduced to Australia in 2017, the brand offers reformer and mat pilates workouts through in-studio, at-home streaming and on-demand classes. 

The acquisition is expected to be funded by cash-on-hand and should close in Q4 of this year. This will result in F45’s ownership of Vive’s existing company-owned studios and Vive’s at-home platform, Vive Stream.  

F45 plans to scale the brand up by adding strategically selected company-owned locations in key markets, as well as making use of F45’s expertise to grow the newly acquired brand. F45 already has a multi-unit commitment from an experienced multi-unit developer in the U.S.A. 

“We are thrilled to announce our first acquisition in purchasing Vive Active, a disruptive, innovative fitness brand that is truly complementary to the F45 portfolio,” said Adam J. Gilchrist, president, CEO and chairman of F45.  

“As the fastest growing global fitness franchisor, it is our mission to make it easy for entrepreneurs and investors to follow their passion to start and run successful fitness studio businesses. Our investment in Vive, which leverages our strong balance sheet, demonstrates our commitment to identifying compelling opportunities to drive strong continued growth in our footprint and offerings globally.” 

“We couldn’t be more excited to be partnering with F45,” said John Keats, co-Founder and CEO of Vive Active.  

“As Vive prepares for its next phase of growth, I am confident that F45 is the ideal partner as we seek to introduce Vive’s unique approach to Pilates to new operators and fitness enthusiasts around the world.” 

Read here to find out why franchises acquire other businesses, and some of the biggest acquisitions of the year so far.

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