The NOW Massage signs 100th franchise location and appoints Jeff Platt as president | Global Franchise
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Thursday 11th August, 2022

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The NOW Massage signs 100th franchise location and appoints Jeff Platt as president


The NOW Massage signs 100th franchise location and appoints Jeff Platt as president

The brand began franchising in 2019 and has reached 100 locations in a short period

The NOW Massage, one of the fastest-growing massage franchises in the U.S. is celebrating the signing of its 100th franchise agreement. The brand first started franchising in Q4 of 2019 and currently operates 18 boutiques across the country, 14 of which are franchise-owned. 

The NOW Massage is continuing to award franchises in cities such as Atlanta, Denver, San Francisco, Phoenix and more. The brand has also signed numerous multi-unit deals such as the six-unit deal in South Florida and is expanding in existing territories like Chicago and Denver. 

“With extraordinary growth in the massage and wellness space over the past decade, we understand that there is a lot of interest from all types of operators who see this emerging sector as a great investment opportunity,” said Gara Post, co-founder & chief creative officer of The NOW Massage. 

Despite the pandemic, the brand has continued to grow and remains a bright prospect in the $18bn a year massage industry. The NOW Massage now plans to sign franchise agreements in key markets such as Seattle, San Diego, Portland, Boston, St. Louis and more. The brand is especially on the lookout for multi-unit developers. 

The NOW Massage has also brought on Jeff Platt as its president. Jeff made a name for himself in the franchise industry as co-founder and former CEO of Sky Zone, where he developed the company into the largest indoor trampoline park brand in the world. With over 15 years of experience, Jeff helped The NOW Massage achieve its 100th license milestone and his leadership will continue to support the brand’s exponential growth plans. 

“Part of what makes The NOW Massage special is our incredible group of dedicated and passionate franchise owners, massage therapists and experienced guides that work diligently and intentionally to create a unique escape from the stress of everyday life,” said Jeff Platt, president of The NOW Massage.  

“We are excited to celebrate this milestone with the entire NOW family from coast to coast.” 

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