Perspire Sauna Studio is preparing to make its debut in the Northeastern region of the U.S. following its newly announced three-unit franchise agreement for Bergen County, New Jersey. This expansion stems from the desire of area natives Jennifer and Josh Feliciano to introduce the franchise brand, its unique experience, and the variety of health benefits that come with it to residents throughout the market.
Having enjoyed a successful career as a mortgage loan officer for The Bank of New York, MetLife, and AAG over the span of 25 years, Jennifer had never entertained the idea of leaving her role within the industry. That is until the pandemic arrived, redirecting her focus to her own health and wellbeing, as well as that of her community. Alongside her husband, the Felicianos began exploring what possibilities existed within the health and wellness space that would allow Jennifer to leave her corporate position and afford residents of Bergen County with a new means of personalized wellness. Soon after, they discovered Perspire Sauna Studio and began researching opportunities within the emerging brand.
“Our investment into the Perspire franchise was prompted by more than its world-class studio experience. The main motivation came from the science behind the brand,” said Jennifer. “Infrared and red light sauna treatments are able to address physical and mental ailments that span all age groups and demographics of people. In short, it’s a brand that’s equipped to address the everyday health concerns we all experience on a daily basis, which is perhaps its most intriguing quality.”
The wellness routines of men and women nationwide have proven resilient in the face of rising consumer costs within seemingly all economic sectors. Accounting for the expansion that the Perspire Sauna Studio brand has been able to maintain over the course of 2022 thus far. This may be the brand’s first foray into New Jersey, but the Felicianos anticipate a welcomed reception from their community. Enough so that additional studio locations are already being envisioned down the road.
“2022 has been a record-breaking year of growth and development for the franchise. And the opportunities we have available for prospects to invest in untapped markets nationwide has been and will continue to be critical to keeping that going,” said Lee Braun, founder and CEO of Perspire Sauna Studio.
