Papa Johns reimagines brand experience for customers | Global Franchise
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Wednesday 10th August, 2022

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Papa Johns reimagines brand experience for customers


Papa Johns reimagines brand experience for customers

The iconic pizza brand has changed its restaurant design, logo and brand identity to deliver a better experience for its customers

Papa Johns has announced the redesign of its logo, restaurant design and general brand identity to deliver a better experience for staff and customers alike.  

“The loyalty and love people have for Papa Johns has been built on our well-known promise of Better Ingredients. Better Pizza. – and today, we are signaling to the world that Papa Johns is ‘Hungry for Better,’” said Max Wetzel, Papa Johns’ chief commercial officer.  

“We are evolving how the Papa Johns experience comes to life across all touchpoints, while remaining true to what got us where we are today and bringing to life our continued aspirations to improve and grow. This new experience is both a celebration of our tremendous momentum and a vision to inspire future growth.” 

New restaurant design 

The new, streamlined design has been created with the intention to quicken purchasing and pick-up experiences for customers as well as allowing staff to prepare food more efficiently. 

After conducting extensive research, Papa Johns focused restaurant design on an improved pick-up and drive-thru option. The new pick-up counter now includes a self-service option that allows customers to grab their orders without waiting in line. Staff will prepare the food at modular stations in the kitchen that allow for the same space to be used for different products at different times. A special area has been constructed for pizzas to be cut and sprinkled with pepperoncini pepper. 

“Part of making it easier to say yes to Papa Johns development is having a smart and seamless design,” said Amanda Clark, Papa Johns’ chief development officer.  

“We worked with customers and our operations team to understand how we can have our stores be a true reflection of our brand while delivering an efficient operational experience, and this design delivers on that.” 

New logo 

Papa Johns new logo is a visual reflection of the new tone being set by the brand – bold, simple, fun and clean. This “Better by Design” logo features updated hues of Papa Johns signature red and green color crafted to better distinguish the brand wherever it is seen – both online and in-person. 

New brand visual identity 

The brand’s new visual identity draws from its premium ingredients. 

  • Color – Updated palette inspired by our premium ingredients that includes hues like tangy tomato (red), fresh basil (green), fluffy dough (off-white), punchy garlic (light purple) and pickled pepperoncini (bright yellow-green) that provide bold pops and playful accents 
  • Typography – A custom font inspired by the Papa Johns pizza dough and how it moves and stretches when worked on by staff 
  • Photography – Celebrating the brand’s most iconic moments, and the passion, pride and craft that goes into the products 
  • Illustration – A new “hand drawn happiness” illustration style that is intended to reflect the vibrancy and hand-crafted nature of the brand. 

Papa Johns will be implementing the new brand identity with a phased approach. 

The brand recently signed its biggest ever domestic deal with Sun Holdings, for over 100 stores in Texas. 

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