The U.S. franchise brand is taking the flavor of New York to the Middle East.
Nathan’s Famous, the restaurant franchise renowned for its annual hotdog eating contests, has announced a partnership with Kitopi in Dubai, the world’s leading managed cloud kitchen platform.
Through the partnership, Nathan’s Famous will be able to get its menu into the hands of even more Middle Eastern consumers, with plans to expand the partnership to Kuwait, Saudi Arabia, and Abu Dhabi within the next six months.
Alongside the new partnership, Nathan’s has also introduced the Burj-urger: a Middle East-exclusive menu item consisting of 16 angus-beef patties topped with American cheese, served on a toasted buttered potato bun.
“This partnership with Kitopi gives Nathan’s Famous an exciting position in the Gulf Region, allowing us to expand our service and offer the flavor of New York to everyone in Dubai,” states James Walker, senior vice president, restaurants. “With the response we have experienced since announcing our Mezzan distribution, we are confident that the people of Dubai will love both our 100-year-old classics as well as all the new menu items we have introduced, specifically the Burj-urger.”
In addition to this new partnership with Kitopi, Nathan’s Famous previously announced a relationship with Mezzan Group to manufacture and distribute Halal hot dogs across the Gulf Region.
“What this partnership with an iconic, 100-year-old brand reaffirms is how important it is to embrace innovation, in order to succeed,” says Paul Zoghbi, managing director – EMEA at Kitopi. “We are thrilled to partner with Nathan’s to help them expand in the Gulf, bringing the people of Dubai a taste of New York with their much-loved comfort food.”