Nathan’s Famous will sell its hot dogs in Tommy’s Diner, a 50’s style American diner based in France.
The brand has announced a deal to sell its hot dogs in Tommy’s Diner locations across the country, marking the first time Nathan’s Famous has been served in France.
“Nathan’s Famous is known the world over, which is why we’ve had such great success in recent years growing in the Middle East, Asia, and Great Britain,” said James Walker, senior vice president, restaurants.
“This new relationship with Tommy’s is a big step for us as we look to see that growth spread throughout Europe, and we’re excited that they are our first French outpost and will be one of the first internationally to have our foot-long hot dog.”
Nathan’s Famous is also looking forward to attending Anuga, a leading global trade fair for the food and beverage industry. Visitors of the show can find Nathan’s Famous in hall 9.1 at stand B021, October 9 –13. Prior to Anuga, Nathan’s Famous will also attend Franchise Expo Paris from September 26-29 (stand: V85) and the International Franchise Show London, October 1-2 (stand: US09).
“We’re excited to head to Cologne for the Anuga show as it’s one of the largest trade fairs for the international food industry,” said Walker. “With so many vendors across a variety of product segments, we know it’s the perfect fit for Nathan’s Famous.”
This announcement ties in with the brand’s recent partnership with European franchise developers to expand Nathan’s Famous throughout Europe with traditional and non-traditional locations. It’s also been a strong year for Nathan’s Famous. Despite the pandemic, the brand has managed to double the number of its ghost kitchens worldwide.