Legendary Restaurant Brands signs major deal to enter new markets in the U.S. | Global Franchise
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Monday 6th February, 2023

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Legendary Restaurant Brands signs major deal to enter new markets in the U.S.

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Legendary Restaurant Brands signs major deal to enter new markets in the U.S.

The company has signed an area development agreement with Endeavor Properties to open new locations

Legendary Restaurant Brands, the parent company of restaurant brands Bennigan’s, Bennigan’s On The Fly and Steak and Ale, has announced the signing of an area development agreement with Endeavor Properties that will bring 15 new locations to several markets throughout the United States.

Paul Mangiamele, chairman and CEO of Legendary Restaurant Brands, says: “The revival of Steak and Ale has truly been a labor of love for our team, and while we were eager to reintroduce the brand, we understood the importance of finding the ideal partner first. We believe we found that partner in Endeavor.

“They understand how much our loyal guests miss the polished casual steakhouses and the value-driven, family-friendly food and service at Steak and Ale, just as they long for the signature Bennigan’s menu and memorable dining experiences. We’re looking forward to growing together through this exciting relationship.”

Strong global demand for Bennigan’s and Steak and Ale is fuelling their growth. Both brands offer their franchise partners compelling returns on investment while also being backed by world-class support and training for openings, marketing and operations. The grand opening for Steak and Ale is projected for summer and fall of 2023 in Burnsville, Minnesota. Endeavor also holds exclusive rights for expansion in Kansas, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota.

“We’re thrilled to partner with Paul and his team to bring these iconic and successful brands to guests across the Midwest who have been clamoring for their return,” says Roy Arnold, Endeavor CEO and president. “We’re confident that the unique, nostalgic appeal of Steak and Ale and Bennigan’s, coupled with our expertise in franchise development, will be a powerful combination that’s perfectly suited to win in today’s competitive dining landscape.”

Bennigan’s is a chain of casual dining restaurants known for its friendly atmosphere and American fare, which includes everything from prime half-pound burgers and sandwiches – including the world-famous monte cristo – to legendary favorites like Oh, Baby Back Ribs. Bennigan’s comfortable décor creates a warm environment for guests and is the perfect place to relax and unwind with a quick bite to eat or a long and leisurely meal.

The new Steak and Ale menu will feature all of its traditional favorites, including the famous salad bar along with several contemporary touches including a prime rib carving station and table-side service. With decades of goodwill and brand equity, and supported by an expert operations and management team, the future is bright for this Legendary brand.

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