JARS has announced the signing of a franchise agreement for the entirety of Orange County, California. The brand signed with the Nelms family, who are first-time franchisees but have significant experience as entrepreneurs with backgrounds in sales and finance.
“We were attracted to the JARS concept for many reasons including its innovative and delicious menu offerings and strong unit economics, but we’re most excited to partner with Fabio to bring his first-ever dessert concept to Southern California,” said Bethany Nelms.
The brand has partnered with Fransmart, a leading franchise development company known for bringing a number of brands to the fore.
“With its delicious offerings, simple operations, high profit margin and backing by an award-winning chef and hospitality executive with a portfolio of successful restaurant brands, JARS is proving it has the recipe to be the next big thing in the dessert space,” said Dan Rowe, CEO of Fransmart.
“Orange County is an ideal market for the JARS concept, and I’m excited to work with such passionate franchisees to ensure that our first Southern California stores are an incredible success,” said chef Viviani.
JARS recently signed a multi-unit agreement to open 10 units across Texas, and plans to open its flagship location in Chicago.
