Catherine Monson, CEO of FASTSIGNS and chairwoman of the IFA, discusses how to lead a franchise with integrity.
How do you guide over 700 franchise locations around the world through a global pandemic, while working with Congress to advocate for the rights of franchisees, and manage to achieve some of the best figures a brand has ever seen – all at the same time? Ask Catherine Monson, CEO of FASTSIGNS and chairwoman of the IFA, who hasn’t missed a beat in dealing with one of the toughest years in recent memory.
On this episode, we speak with Catherine about her storied career and the numerous awards acquired along the way, as well as some of the key tenets that have allowed her to prosper as a leader in times of trouble.
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