German Doner Kebab to expand franchise into North America | Global Franchise
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German Doner Kebab to expand franchise into North America

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German Doner Kebab to expand franchise into North America

German Doner Kebab, which is part of the Hero Brands fast-casual portfolio, has signed franchises in Canada’s Ontario and British Columbia provinces, and negotiations are underway to open outlets in Manhattan and New Jersey in the USA

German Doner Kebab (GDK), which is part of the Hero Brands fast-casual portfolio, has signed franchises in Canada’s Ontario and British Columbia provinces, and negotiations are underway to open outlets in Manhattan and New Jersey in the USA

The brand expects five stores to be opened in 2019, with Texas-based entrepreneur, Tanweer Ahmed, announcing the signing of a development agreement for an initial 12 GDK outlets in Houston, Dallas and Las Vegas, which will be rolled out over the next two years.

The partnership with German Doner Kebab further grows Ahmed’s portfolio, which includes 153 KFC, 58 Pizza Hut, and 24 Taco Bell outlets.

Imran Sayeed, Global CEO of German Doner Kebab said, “The USA offers a huge opportunity for GDK and we are excited to be embarking on an aggressive growth strategy for the region.

“Our idea of bringing a gourmet kebab that is healthy and nutritionally balanced has truly resonated with consumers and our ambition will be to disrupt and open-up a new area of the fast-casual market place.

“We are looking forward to our first opening in Texas and working closely with Tanweer in his development area to bring the German Doner Kebab experience to the US consumer.”

The North American expansion comes hot off the heels of GDK announcing plans to open outlets in Saudi Arabia. The Ajlan and Brothers Group has been signed up as the master franchisee, with a development agreement of 100 stores over the next ten years.

German Doner Kebab currently operates stores in the UK, Sweden, Dubai, Abu-Dhabi, Oman and Bahrain.

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