The president of ROC Ventures, Mike Zimmerman, was already a fan of the menu and brand and immediately wanted to become a Dog Haus franchisee when he learned of the ghost kitchen concept. ROC Ventures plan to open five new locations in the Milwaukee and Waukesha areas, but the first will be opened in the summer of 2022 in the Ballpark Commons development, a mixed-use entertainment district.
The Dog Haus location will be tethered to the new Luxe Golf development within Ballpark Commons, which will include 57 golf entertainment bays, a second restaurant, and a beer garden. The Ballpark Commons development encompasses 265 apartments, 145 senior living units, a medical office, an indoor performance center, office and retail space, a baseball stadium, The Rock Sports Complex, and a skiing and tubing hill.
“To say that Ballpark Commons is badass is an understatement. So, we couldn’t be more excited that ROC Ventures is planning to make Dog Haus’ Wisconsin debut in their phenomenal development,” said Erik Hartung, Dog Haus director of franchise development.
“Zimmerman and his crew have extensive knowledge of the area and a proven track record of success in bringing one-of-a-kind concepts, like Dog Haus, to new areas. We look forward to teaming up with them as we bring The Absolute Würst to the Milwaukee and Waukesha areas.”
Beyond the typical menu offering, the restaurants will also offer Absolute Brands’ delivery-and-pickup-only concepts: Bad-Ass Breakfast Burritos, Bad Mutha Clucka, Big Belly Burgers, JAILBIRD and Plant B.