Cookie Co. hires new CEO with plans to expand | Global Franchise
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Cookie Co. hires new CEO with plans to expand


Cookie Co. hires new CEO with plans to expand

The baked goods franchise has appointed Pamela Fazio to massively grow the franchise across the US, with 100 branch openings planned

Cookie Co. has hired Pamela Fazio as CEO as part of plans to continue growing the emerging franchise.

Fazio has previous experience in the food industry, having held positions as CEO of Duff’s CakeMix as well as president and CEO of Beard Papa’s. She also owned Fazio Restaurant Group in Arizona. Other senior leadership roles in Fazio’s resume include Papa Murphy’s International, J&A Food Service Inc. and Kahala Brands.

The new Cookie Co. CEO also specializes in creating strategic systems for rapid expansion which aligns with the franchise’s latest ambitions. Cookie Co. currently has 25 locations in the US and is projected to open another 25 branches this year. The franchise now hopes to open 100 locations within the next two years under the guidance of Fazio.

“I’m excited to lead the Cookie. Co. team,” said Fazio. “Cookie Co. has a solid business model to succeed in the franchise industry. We’re looking forward to growing our shops throughout North America and Internationally taking the brand to the next level.”

Cookie Co. was founded in 2020 by Elise and Matt Thomas, when Elise became known as ‘The Cookie Lady’ online after her home baking posts became popular on social media. The success propelled the couple to open a physical store which has continued to expand.

“I’ve always loved to bake cookies for my friends and family,” said Elise, co-founder of Cookie Co. “The pandemic was a wild time for all of us, and starting a business is a lot of work. We got pregnant during that time and our home burnt down as well. To see where we are now, bringing on an experienced and respected CEO in the industry, feels like a dream. We’re excited for the future of Cookie Co.”

Matt Thomas, president and co-founder of Cookie Co. also commented: “We’re excited to have Pamela’s experience and knowledge on our team. Cookie Co. has fantastic products, and our brand is growing quickly. With Pamela, we believe Cookie Co. will grow immensely and we look forward to the journey together.”

Cookie Co. is recruiting franchisees across all 50 US states, with more information available on their website.

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