EFG (Express Food Group), Cambodia’s leading food and beverage operator, and Boost Juice, one of the world’s most famous and loved smoothie and juice brands, have signed a memorandum agreement.
The agreement will see EFG bring the iconic Australian brand to the Kingdom, with the first stores expected to open in December 2022.
The agreement also covers future store openings in Laos and Myanmar. Stores are expected to be located in airports, shopping malls and gas stations tapping into Asian needs for grab and go, convenience retail and a healthy daily beverage trend.
EFG will also ensure Boost is available via delivery business Hungry? (get.hungryapp.asia) and other delivery partners.
EFG is also committed to opening 20 Boost locations within five years in Cambodia.
“We are beyond excited to announce this partnership with EFG,” said Callum Mackay, head of international business for Boost Juice. “EFG’s history of successfully adapting global brands to their local market and their customer focused approach is a great match for our business ethos. The Southeast Asia market is a very successful and rapidly growing region for our brand and we look forward to continuing this expansion and offering our freshly made smoothies and juices to the Kingdom in the near future.”
Martin Darby, managing director of EFG Group has also welcomed the partnership. With the signing of the agreement, EFG is committing to bringing Australia’s iconic beverage brand to customers across Cambodia, Laos and Myanmar.
At the Global Franchise Awards 2022, Boost Juice was named Best Food & Drink Franchise and Global Franchise Champion.