Master Franchise Insights | Global Franchise
Global Franchise

Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight 5 reasons you should outsource your IT department

To fund an in-house IT department or to outsource one is a tricky question. Here, we look at the pros of outsourcing, and what you should look for in a supplier

Insight Considering expanding your franchise internationally? Ignore these pitfalls at your peril

You’re ready to make that big move overseas. How you make that move can affect not only your business in that new market but the fate of your brand as a whole. Here’s how to avoid six common pitfalls

Insight What makes a saleable franchise?

Some franchise concepts make for particularly attractive propositions to franchisees. Here’s why single-service concepts can work well

Insight Five minutes with: Marc Mushkin, Carl’s Jr.

We catch up with Marc Mushkin, vice president of international sales for Carl’s Jr.

Insight What’s your franchise loyalty strategy?

Franchise loyalty is the glue which sticks franchise systems together, argues Christy Wilson Delk

Insight How tech can ensure your brand is offering good customer support

As a franchisor, how can you ensure seamless, high-quality customer support when your end users are ‘shielded’ by your franchisees? Abhay V. Acharekar reckons he has the answer

Insight PACE: your strategy to go global

To succeed in your international venture, you need a properly-structured plan of action. Ray Hays offers just such a plan

Insight Why your franchise lawyer can be your new best friend

Gordon Drakes offers the essential details you’ll need to select your franchise lawyer and suggests what you can expect from them