LITTLE CAESARS: A Slice of Success for U.K. | Global Franchise
Global Franchise

Sunday 2nd April, 2023

Search Stay in the loop Sign in Join Global Franchise Pro
Logged out article
LITTLE CAESARS: A Slice of Success for U.K.

Case Study

LITTLE CAESARS: A Slice of Success for U.K.

World’s third largest pizza chain is seeking UK partners for expansion

World’s third largest pizza chain is seeking UK partners for expansion

From a single store to a global chain, Little Caesars Pizza charted a path to global success starting in 1959 when founders Mike and Marian Ilitch opened their first restaurant in Michigan. By 1962 the brand began franchising, and by 1969, it went international.

Today, the brand is the third largest pizza chain in the world** and there’s no denying that Little Caesars® Pizza is doing something right.

Little Caesars has become a household name and is currently operating in 23 countries and territories worldwide with aggressive expansion plans to bring the iconic pizza brand to the United Kingdom and beyond.

With restaurants on four continents, Little Caesars Pizza is known for its value, convenience and its quality tasting pizzas and has been named “Best Value in America” for 11 years in a row.***

With a dedicated global team supporting its franchisees, Little Caesars has doubled its international presence in the last seven years. The franchising opportunity is tailored for operators with multi-unit experience, access to highly preferred real estate and a long-term vision for developing the brand.

“Pizza is beloved throughout the world and Little Caesars delivers great tasting pizza at a real value that is more affordable than other options,” says Bill Schreiber, Vice President of International Development. “We have seen Little Caesars become an attractive alternative to other quick service restaurant options in every market we enter, and we expect that to continue as we continue our international expansion.”

Little Caesars Pizza also has a strong commitment to technology and innovation. In 2004, the brand launched its Hot-N-Ready model, which allowed customers to walk in the door and pick up freshly-made pizzas and side items without waiting, and with no need to order in advance.

And then, most recently in 2018, the company revealed a breakthrough device called the Pizza Portal™, the first heated, self-service mobile order pick-up station in the quick service restaurant industry.

With this innovation, customers get hot, freshly-prepared, custom products in hand seconds after they walk in the store using state-of-the-art, automated, self-service hot-holding technology.

Reserve-N-Ready™ combines the company’s best-in-class convenience with mobile ordering, pre-payment and heated self-service pick up to create an entirely new experience for customers. The Reserve-N-Ready™ system is currently operating in the United States, with plans to test in international markets soon.

Through all the transformations, Little Caesars’ top priority has steadfastly remained creating a great-tasting product with incredible value. Pizza is made with fresh, quality ingredients including dough that is made fresh in stores daily, sauce that is fresh-packed and never frozen, and a signature cheese blend combining mozzarella and Muenster cheese.

A simple menu ensures the ability to provide quality products at a low cost, ready when the customer arrives.

There is no doubt that Little Caesars is an exceptionally high-growth company, with nearly 60 years of experience in the $135 billion worldwide pizza industry. Little Caesars is continually looking for franchise candidates with an entrepreneurial spirit in the franchise system, with experience in multi-unit restaurant/retail management.

The company is committed to supporting its franchisees with a dedicated team around the globe in all necessary disciplines including supply chain, marketing, training, operations, and architecture. Approximately 65 percent of the brand’s international franchises have been a part of the system for more than 10 years.

Additionally, Little Caesars offers its franchisees a variety of store layout options to ensure the concept works in their market. Plus, they offer a variety of layout options for areas with small footprints – the possibilities are many!

Little Caesars has achieved its rapid growth around the world because of a great brand and its dedicated franchisees. As consumers’ affinity for pizza continues to grow in the multi-billion-dollar pizza industry, Little Caesars is excited to expand into new markets in the UK and beyond with new, exceptional franchisees.
As founder Mike Ilitch said, “Caring for people is part of my business plan.”

**Third largest pizza chain in the world – based on net number of stores in 2017

*** Highest-Rated Nationally Distributed QSR Chain – “Value for the Money” based on a nationwide survey of quick-service restaurant consumers conducted by Sandelman & Associates 2007 – 2017.

We Are Seeking

Multi-Unit Franchisees

Financial / Ideal Investor

Minimum US $2,000,000 net worth under our multi-unit development agreement with additional minimum requirements for liquid/cash assets. Minimums may vary depending upon the number of stores to be developed.

Demonstrated enthusiasm, drive, passion, and a proven record of success in the restaurant/retail industry.

Comprehensive understanding of the local culture, real estate, and trade area in the territory to be developed.

Dedicated, locally based, full-time support staff for developing the Little Caesars brand in the territory.

Sufficient liquid assets and capital to support an aggressive store development schedule while sustaining a strong advertising program.

Multi-unit restaurant/retail management experience as owner and/or operator.


Name of franchise: Little Caesars Pizza
Established: 1959
Location of units: Restaurants in 23 countries and territories worldwide
Investment range: Will be determined on the territory size
Minimum required capital: US $2,000,000
Contact: Bill Schreiber, Vice President of International Development
O (313) 471-6910 | C (214) 663-7919

Start making informed business decisions. Join Global Franchise Pro for free today.

Latest trends and investment opportunities

Unlimited access to industry news and insight

Exclusive market reports and expert interviews