You may recognize the School of Rock name from the 2003 movie, but the real School of Rock is the most revolutionary music education franchise in the world. Originally launched as a single location in Philadelphia in the late nineties, School of Rock has developed into a trademarked brand and global phenomenon. It now operates over 300 franchised after-school music instruction schools in 15 countries, including Canada, the U.S., Australia, Brazil, Chile, Ireland, Mexico, Paraguay, Portugal, Spain and South Africa. The company shows no signs of slowing down.
The franchise has received numerous accolades, such as Best Children’s Service and Education Franchise for two consecutive years, Regional Champion of the Americas in the 2022 Global Franchise Awards and Top Children’s Music Enrichment Brand in Entrepreneur’s 43rd Annual Franchise 500 for two consecutive years. School of Rock also won Top Franchise for 2022 for the fourth time and was honored with the gold award for Best Franchisor in the Medium Class by Franchise Business Review.
Innovation has been key to School of Rock’s success as seen with its core music education approach, the School of Rock Method™, which was awarded a U.S. patent validating it as an exclusive concept and practice. Unlike traditional music education programs, School of Rock pairs one-on-one instruction with group rehearsals and live performances, teaching students how to perform on stage and with other musicians.
The ground-breaking School of Rock Method builds musical proficiency through its proprietary Method App, Method Book collection, SongFirst approach, Method Engine and performance-based music curriculum. School of Rock is proud to have also been awarded Franchise Update’s 2021 Most Innovative Use of Customer-Facing Digital Tools category of the Products & Services Innovation Awards.
With 25 years of experience, School of Rock understands what it takes to succeed as a franchise and has a proven track record. Over the years, the brand has developed the techniques, the business processes and the franchisee-centric culture that provide a blueprint for franchisees’ success. The concept travels well due to low logistical, technological and operational complexity. Popular music and child enrichment are universal, and the brand’s concept allows customization to celebrate local popular music while instilling musical proficiency.
School of Rock is committed to building a growing passionate community dedicated to enriching lives through performance-based music education. The franchise plans to do this by expanding even further internationally to continue to diversify its community, with goals for 2023 to include new master franchisees in the United Kingdom, France, India and more.
At a glance
Year established: 1998
Number of franchised outlets: 326
Location of units: 15 countries
Investment range: U.S. $1.5 Million + for master development, U.S. $395,800 to $537,400 for individual units
Minimum required capital: U.S. $1 Million for master development, U.S. $125,000 for individual units