Wayback Burgers begins Asian journey with first Japanese location opening  | Global Franchise
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Thursday 26th May, 2022

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Wayback Burgers begins Asian journey with first Japanese location opening 

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Wayback Burgers begins Asian journey with first Japanese location opening 

The burger brand has opened a restaurant on the leafy Omotesando avenue in Tokyo

Wayback Burgers has begun its expansion into Asia with the opening of its first location in Omotesando, Tokyo. The new restaurant features an outdoor seating area and a premium in-dining experience. 

The burger brand plans to build over 60 restaurants over the next 20 years in Japan alone, with the brand holding options for development in India, China, South Korea, Singapore, Taiwan, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines. 

“We are very excited to introduce Wayback Burgers to Japanese customers. Our first location in Omotesando will be the flagship restaurant, not only in Japan but in Asia, where we plan to continue expansion,” said Koichi Ishizuka, the head of Wayback Burgers Asia Inc. (WBBA) and Next Meats Co. (NXMH). 

True to its name, Wayback Burgers means going back in time to when hamburgers were made by hand. Our hamburgers are made with 100 per cent fresh ground beef, which is then pressed and grilled to order. We’re also proud to be able to offer a range of delicious meatless items through our agreement with Next Meats.” 

Wayback Burgers launched in Japan thanks to an agreement with WBBA, the publicly traded holding company of WB Burgers Japan Co., Ltd. The agreement with NXMH has also led to the addition of tasty, meatless items that can be enjoyed by vegetarians and vegans. 

Wayback signed the franchise agreement in October 2021, read more here 

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