Franchise watch: A recession-resistant business in high demand – ERA | Global Franchise
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Friday 9th December, 2022

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Franchise watch: A recession-resistant business in high demand – ERA


Franchise watch: A recession-resistant business in high demand – ERA

Expense Reduction Analysts is helping businesses survive and thrive during economic turbulence

Expense Reduction Analysts is helping businesses survive and thrive during economic turbulence.

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For commercial professionals looking to build a successful B2B franchise, Expense Reduction Analysts (ERA) offers a proven business model and established methodology for cost optimization that is scalable, can be managed remotely, and will help businesses to rebuild the economy during times of worldwide challenge.

In fact, as part of a Global Insights report, it was shown that 61 per cent of financial leaders across 70 countries consider cost and process optimization as essential to their business strategy over the next 24 months.


When lockdown orders came into effect across the globe, ERA franchisees were still able to manage their business just as effectively as ever. This is thanks to the extensive remote training on offer as part of the ERA experience, which ensured that the expertise of over 700 remote ERA consultants – many of who have been working from their own homes since joining the franchise – could connect with businesses and their peers to ensure cost optimization and savings.

As well as the remote training provided to existing members of the ERA franchise network, new franchisees are now able to participate in their introductory training right from the comfort of their own homes. These remote onboarding sessions have been met with enthusiasm and positivity, and have showcased a franchise brand that isn’t afraid to adapt to the shifting business environment.


By utilizing a low-risk business model, ERA is an easily scalable franchise business that has established a presence in more than 40 countries across the globe, offering an attractive “no savings, no fee” proposition to its clients.
Consultants achieve these savings by collaborating with their peers and a collection of experts and vendors and leveraging the latest technology to find areas of efficiency. These tried-and-tested methods unlock significant savings for businesses to reinvest, and the collaborative side of the process allows franchisees to ensure the highest level of possible savings are achieved for clients, covering multiple cost categories that one consultant simply could not deliver on their own.

“We take great pride in the quality and professionalism of our global network”


To further expand its potential reach and support even more clients from an increasing number of countries, ERA recently expanded into Greece and has been growing significantly throughout Europe. The brand is looking for new franchisees in locations such as Ireland and Turkey but is open to white collar experts from all around the globe.

“Expense Reduction Analysts, at its core, is an international network built on collaboration and leverage between people, based on the unique methodologies and processes ERA has developed over the last 27 years” said Dani Girolami, franchise sales manager. “As a franchise, through our experience, business expertise, and passion, we deliver indispensable and ongoing value to clients. We take great pride in the quality and professionalism of our global network and are always looking for talented individuals to join our business; whether that be in existing markets with established networks, or in new territories through the sale of master licenses.”


ERA founder and executive chairman, Fred Marfleet, concurs: “We are better positioned today than we have ever been. Our model and structure fit the current, fast-changing business scene and are extremely well suited to today’s economy.”

The economy may be in a condition unlike it ever has been before, following the recent events that shook not only the franchise industry but the business world at large; however, this has only proven just how indispensable the ERA framework is – especially during a time of crisis. In fact, new Italian franchisees joined as ERA franchisees back in April 2020, during the height of the pandemic, and there has been a continuous rise in inquiries since then. Multiple campaigns launched in recent months, including “here to help” and “free advice”, have supported companies through challenging times, and have helped them to get their operations back on track. The Power Assist program has also helped new franchisees to receive valuable leads, learn how to deliver webinars, and enact strong digital and physical mail campaigns. Attendance numbers for ERA’s webinar sessions have even been in excess of 300 participants for a single session.


It’s important to note that with an extensive wealth of analytical knowledge in the ERA network already, new franchisees don’t need to be analysts or cost specialists when inquiring about ownership. In fact, many new ERA franchisees bring experience from commercial- and sales-focused backgrounds, and channel this experience into client acquisition and sales; utilizing the expertise of analysts already within the ERA network to provide comprehensive solutions.

If you think you would be a good fit for ERA, and are interested in rebuilding the economy, then make sure to get in touch.


Established: 1992

Number of franchised units: Over 700

Location of units: Worldwide

Investment range:

Single unit: $50,000 – $100,000

Area or master: $150,000 – $1.5m

Minimum required capital: $50,000


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