The golf entertainment franchise is looking to develop its international footprint.
Topgolf Entertainment Group has announced plans to expand into South America, thanks to a new developer agreement signed with TG Latam (TGLA). The first new region to come from this deal will be Bogotá, Colombia.
“This exciting partnership with TGLA is another major step forward for Topgolf’s global expansion strategy,” said Topgolf vice president international strategy and franchise management, Steve Lane. “We are looking forward to working with TGLA to bring our signature fun and innovative Topgolf experience to communities across South America.”
TGLA is led by its three founders and principals: Freddy Alcantara, Carlos Alcantara, and Ignacio Arcaya. The group has extensive experience in the golf, entertainment, and technology industries.
“We are thrilled to be partnering with Topgolf as we start on our journey to introduce this iconic entertainment experience,” said Freddy Alcantara from TGLA. “Topgolf is an ideal concept to bring to the communities of South America, and we can’t wait to welcome the people of Bogotá to TGLA’s first Topgolf venue.”
Topgolf’s first site in Colombia will feature 102 climate-controlled and outdoor hitting bays, powered by the brand’s signature technology.
Currently, Topgolf operates 70 venues worldwide including 64 in the U.S., three in the United Kingdom, and one each in Australia, Mexico and the U.A.E (Dubai).
Plans are also underway to open new franchised venues across Asia and Central Europe with locations currently in development in Oberhausen, Germany and Bangkok, Thailand.