The better chicken brand is preparing for exponential expansion.
Slim Chickens, a fast-casual concept in the better chicken market, is looking to vastly expand its current portfolio of over 100 restaurants in 2021. Following many multi-unit agreements signed in 2020, the brand plans to open more than 50 new locations this year, both in the U.S. and across the U.K.
“In March of 2020, we were able to quickly pivot and support franchisees, and within four weeks our year-over-year sales were up systemwide,” said Jackie Lobdell, VP of franchise development. “This showed prospects that Slim Chickens was the right choice for their portfolio long-term. We’ve closed our most successful year in terms of franchise sales and are excited to continue the momentum as we look to drive growth in 2021.”
In 2020, Slim Chickens signed over 150 multi-unit agreements with 16 development groups, and finished the year with just under 14 per cent positive comp store sales growth and a systemwide revenue growth of 35 per cent.
“This year is going to be a landmark year for Slim Chickens,” said Lobdell. “We are set to grow our brand in new markets while continuing to expand our footprint in regions where we are well-known.”